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SUMMARY:Market Research and Planning Workshop - Live Virtual Zoom
DESCRIPTION:Why Choose Optimum?\nAs a preferred choice provider and partner to many of Ireland’s leading businesses\, we have learned that the key to our success is putting your success first. Our commitment to quality is enhanced by the enthusiasm of our team and our recognition of the standards you set. We choose content that is relevant to the audience and support the goal of improving competence and confidence. We set criteria to define success and this provides a basis for measuring a return on investment.  This presentation skills workshop provides a unique\, stimulating and enjoyable environment to ensure that each participant achieves their potential \nCourse Outline\nStructure: Half Day | Live Virtual Classroom through Zoom  \nTime: 9.30am – 12.30pm \nDates: Wednesday 29th of May 2024 \nWho Should Apply? This training workshop is ideal for entrepreneurs and business owners looking to gain a competitive edge by making data-driven decisions\, as well as marketing and strategy professionals seeking to enhance their skills in market research and planning. Whether you’re starting a new venture or aiming to revitalise an existing business\, this workshop will provide you with invaluable tools and insights to navigate the dynamic business landscape effectively. \nWhat happens after when I buy a Ticket: You will receive a ticket receipt and a payment receipt once you have purchased your ticket. The Optimum support team will email you your Zoom meeting details to access the programme within 24 hours of this purchase. Please check your spam folder or contact hq@optimum.ie if you have not received your login details.  \nOverview – This programme is designed to assist those who are seeking to effectively research their target markets and develop a marketing plan on a limited budget. This programme will demonstrate effective market research tools and techniques. \nThis course will also introduce participants to the key principles of marketing; demonstrate how these can be applied to improve marketing effectiveness and their organisations performance. Participants will gain an understanding of the basis of market segmentation and its effectiveness in meeting market demands. This will lead to increased awareness of the techniques\, terminology and processes involved in developing marketing strategies. \nLearning Objectives –  \n\nGain an in-depth understanding of marketing research\nUnderstand why it is necessary and the positive implications for a business.\nBe able to effectively use various methods of marketing research\nDevelop knowledge of the Methods of Market Research – primary\, secondary\, qualitative\, quantitative\nUnderstood the importance of the Marketing Mix\nHave the tools to analyse the marketing environment and understand market segmentation\nExamine price\, promotional mix and distribution issues\nGain an understanding of cost efficient marketing tools and techniques used to promote a small business\nUnderstand the key components of a Marketing Plan and the need to set specific and timed goals.\n\n 
URL:https://optimum.ie/event/market-research-workshop-live-virtual-zoom-2/
LOCATION:Live Virtual Zoom Classroom
CATEGORIES:Business Excellence,Career Development,online,Training
ATTACH;FMTTYPE=image/jpeg:https://optimum.ie/wp-content/uploads/2023/09/webPics-1.jpg
ORGANIZER;CN="Management":MAILTO:hq@optimum.ie
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