Building Business using social media
A hands-on workshop where participants will learn how to search and build relationships with business prospects on the web.
Not only will this workshop assist you in becoming a more efficient and effective sales professional/business lead generator, but you should leave the session with a workable set of live business leads.
Proposed Agenda:
- Building a Social Media strategy to generate sales opportunities.
- Building the perfect LinkedIn profile. Utilising Sales Navigator to it’s full potential. Course content includes: building prospect lists, Making your profile stand out and SEO friendly, setting notes and reminders.
- Creating and distributing great content to generate business opportunities. An understanding of how the LinkedIn publishing platform works. How and where to share content. Where to source sticky content on the web. How to utilise net for lead generation. Automation tools for LinkedIn updates. A look at Social Media Listening and scheduling tools including: Google Alerts, Feedly, Buzzsumo, and Hootsuite)
- How to become a better Account Manager using LinkedIn. Cementing business relationships and generating referrals using your existing connections.
- How to approach a business lead online. Crafting the perfect InMail.
- Searching – Advanced techniques for finding prospects on LinkedIn. Areas covered include: advanced people searches, Boolean logic and search strings, x-raying LinkedIn on Google and other networking sites for business leads. Mining LinkedIn Groups – how to find and communicate with prospects without using InMails. Automating LinkedIn searches using Sales Navigator.
- Prospecting on other Social Networks including Twitter, Google+, and Facebook.
- How to use Video and Live-streaming to generate business opportunities.
- Social Media Tools for Sales professionals. (Including listening, scheduling and automation tools). These tools will help generate sales leads, listen to client sentiment, monitor competitors and identify Influencers and brand advocates.
- Social Advertising – How Remarketing and Lead Generation ads can generate sales.
- Agreeing takeaways. Questions and Answers
