Transformational Digital Marketing and SEO Workshop

Overview – Digital Marketing is about engaging with potential and existing customers through marketing communications and online advertising using the digital devices consumers currently use. This full day workshop is for individuals who want to get the most out of their online activities. Participants will learn the different elements that make up a successful Digital Marketing Strategy and will be provided with techniques and tools to understand and harness the opportunities provided by best practice social media marketing to generate connections, build relationships with consumers and boost profits.

This workshop with also explore how to plan your Search Engine Optimisation. SEOs are the processes and strategies used to optimise websites effectively, increasing the chance of people finding your business online and encouraging them to take the actions you want them to take.

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Effective Use of Social Media for Business Workshop

Overview – The core aim of this programme is to provide participants who have a role relating to the growth and development of any business with an insight into the social media marketing tools and techniques which can be implemented to maximum effect in a tight marketplace.

Social media for business is a dynamic and indispensable tool in today’s digital age. Our overview explores the vast potential of platforms like Facebook, Instagram, Twitter, and LinkedIn as powerful channels for brand awareness, customer engagement, and sales growth. Learn how to craft compelling content, analyse metrics, and build an authentic online presence that not only resonates with your target audience but also drives tangible business results.


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Transform your digital presence and drive results

The Art of Content Marketing Workshop

Overview – Our Content Marketing for Business training programme is a comprehensive deep dive into the multifaceted realm of content marketing. This course is tailored for those eager to unlock the full potential of content as a strategic asset. Throughout our immersive curriculum, participants will explore the intricate art and science of creating, curating, and utilising high-quality content to engage, educate, and convert their target audience.

The training places a strong emphasis on content strategy development, equipping participants with the skills to craft a cohesive plan that aligns with business objectives and audience needs. Participants will also master the art of content creation, learning techniques to produce compelling articles, videos, infographics, and more. Beyond content creation, our programme covers the strategic distribution of content across various digital platforms, optimising reach and engagement.

Frequently Asked Questions

Why should I choose Optimum Limited training?

Optimum Limited provides a wide range of business development, consultancy and training, accredited and non-accredited to companies across all industry sectors, whilst also offering client-specific and scheduled training programmes. 

Since its establishment in 1990, Optimum has demonstrated a clear correlation between people development and the bottom line. This ethos has helped Optimum in establishing a portfolio of highly reputable clients in the private sector, state and local agencies, universities and professional bodies,nationally and internationally. As a preferred choice provider and partner to many of Ireland’s leading businesses, we have learned that the key to our success is putting their success first. Our focus is on building lasting partnerships that offer positive outcomes and an engaging and rewarding learning experience. 

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Who should apply for this course?

Our Digital Marketing workshops are perfect for aspiring marketers, entrepreneurs, and professionals seeking to master the art of online promotion. Whether you’re looking to advance your career or grow your business, this course will equip you with the essential skills to navigate the digital landscape successfully.

What study options are available for this course?

Many of our courses are now available in a variety of classroom formats. All formats cover the same course content.

Live Virtual Online Classroom

Live lectures are delivered using Zoom ( or MS Teams if requested. During these sessions, your tutors will use interactive learning elements to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their video and microphones so that they can ask questions and enhance peer to peer learning

Online courses can be accessed from any computer or laptop with an internet connection.

In-Person and Onsite Classroom

Optimum Limited can provide in-company onsite training if requested. If there is not a classroom available, Optimum can provide a training room in the HQ Office in Dublin.

Optimum can also provide training in hotels conference rooms or room hires if requested.

On Demand

On Demand courses enable you to complete your course on your own time. Optimum have an e-learning platform called MyOptimum which includes a library of online on demand training programmes. This learning platform comprises of  pre-recorded videos and interactive powerpoints followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.

How will this course benefit me?

By enrolling in our Digital Marketing workshops, participants will gain a competitive edge in the digital realm, mastering strategies to enhance brand visibility, engage target audiences, and drive tangible results. With hands-on training and expert guidance, participants will be well-prepared to harness the power of digital marketing, ultimately boosting your career prospects or business success in today’s digital-first world.

What are my payment and funding options?

Payment Options:

Payments can be made by EFT, PayPal or Stripe. If you need to pay by other forms of payment, please enquire with us and we can let you know if this is possible.

Funding Options:

Due to our experience and reputation, Optimum are part of many panels that provide funding opportunities to businesses in different sectors. Funding can range from 10% – 35% subsidy. Contact the Optimum Team for further information.

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How do I apply?

If you have any queries and require further information, we would be happy to chat to you. Contact us directly at or talk to our team at (01) 672 8628

Enquire through our contact form here.

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