Sales and Marketing Management QQI Level 6

Overview – The aim of this Sales and Marketing Management programme provides a comprehensive understanding of strategies and techniques for effectively promoting and selling products or services. Participants learn about market analysis, consumer behaviour, branding, advertising, and sales tactics.  This high impact programme equips individuals with the skills to lead successful sales and marketing initiatives in today’s competitive business landscape.

QQI Course Code: Sales and Marketing Management 6N3613

QQI Level 6

6 Days


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Module Breakdown

Core Marketing Concepts & Buyer Behaviour

This module delves into the fundamental principles that underpin successful marketing strategies and explores the intricate dynamics of consumer decision-making. In this module, participants gain a deep understanding of the building blocks that shape the entire marketing framework.

The Art of the Marketing Mix

This module is a comprehensive exploration of the strategic elements that collectively form the backbone of any effective marketing strategy. This module delves into the intricate interplay between product development, pricing strategies, distribution channels, and promotional tactics, all of which are crucial components in achieving a competitive edge in the market.

Sales and Marketing Environment

This module offers a comprehensive exploration of the dynamic and multifaceted landscape in which sales and marketing strategies unfold. This module provides participants with a nuanced understanding of the external factors and internal dynamics that shape decision-making and influence outcomes in the realm of sales and marketing.

Fundamentals of Sales 

This module serves as a foundational exploration of the essential principles and skills that underpin successful sales strategies. This module offers participants a comprehensive understanding of the core elements necessary to effectively navigate the intricate world of sales, fostering the development of crucial skills and knowledge. As the module progresses, participants delve into the practical aspects of sales, including negotiation techniques, closing strategies, and the art of handling rejections gracefully

Role of the Manager

This module aims to understand and explore Sales and Marketing Management techniques, advantages and disadvantages of utilizing the techniques. Participants will be able to implement the tools and techniques to manage an effective sales and marketing team such as motivation, influence, strategies, setting and agreeing targets etc.

Sales and Marketing Budget

This module offers a comprehensive exploration of the crucial intersection between financial principles and effective sales and marketing strategies. This module equips participants with the knowledge and skills needed to understand, analyse, and manage the financial aspects of sales and marketing initiatives, ensuring alignment with overall business goals.

Sales and Marketing Plan

This module aims participants to possess the ability to strategically allocate resources, assess the financial viability of initiatives, and make informed decisions that drive business growth while maintaining financial health. This module bridges the gap between sales, marketing, and finance, equipping participants with the skills to navigate the intricate financial landscape of modern business with confidence and strategic acumen.

Find Out More – Frequently Asked Questions

Why Should I Choose Optimum Limited

Optimum Limited provides a wide range of business development, consultancy and training, accredited and non-accredited to companies across all industry sectors, whilst also offering client-specific and scheduled training programmes. 

Since its establishment in 1990, Optimum has demonstrated a clear correlation between people development and the bottom line. This ethos has helped Optimum in establishing a portfolio of highly reputable clients in the private sector, state and local agencies, universities and professional bodies,nationally and internationally. As a preferred choice provider and partner to many of Ireland’s leading businesses, we have learned that the key to our success is putting their success first. Our focus is on building lasting partnerships that offer positive outcomes and an engaging and rewarding learning experience. 

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Who Should Apply

This course is suited to participants of all experience levels and suitable for entrepreneurs, managers, supervisors, and professionals across industries who want to develop or enhance their sales and marketing management skills. Whether you’re starting a business, aiming for career advancement, or seeking a deeper understanding of the dynamic world of sales and marketing, this programme is a valuable opportunity for personal and professional growth.

Entry Requirements

  • Level 5 or equivalent in a relevant subject area
  • Proficient in the English language
  • Basic IT Skills
  • Competent in self-directed learning

For more details on participation suitability of this course, check out our learner handbook (click here) or contact us directly at / (01) 672 8628

What Study Options Are Available

Many of our courses are now available in a variety of classroom formats. All formats cover the same course content.

Live Virtual Online Classroom

Live lectures are delivered using Zoom ( or MS Teams if requested. During these sessions, your tutors will use interactive learning elements to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their video and microphones so that they can ask questions and enhance peer to peer learning

Online courses can be accessed from any computer or laptop with an internet connection.

In-Person and Onsite Classroom

Optimum Limited can provide in-company onsite training if requested. If there is not a classroom available, Optimum can provide a training room in the HQ Office in Dublin.

Optimum can also provide training in hotels conference rooms or room hires if requested.

On Demand

On Demand courses enable you to complete your course on your own time. Optimum have an e-learning platform called MyOptimum which includes a library of online on demand training programmes. This learning platform comprises of  pre-recorded videos and interactive powerpoints followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.

How Will This Course Benefit Me

This QQI accredited Sales and Marketing Management course would offer numerous benefits to individuals. It would equip them with a comprehensive understanding of sales and marketing strategies, enabling them to craft compelling campaigns and initiatives. They would learn to analyse consumer behavior, effectively position products, and implement pricing strategies for maximum impact. The course would foster skills in communication, negotiation, and leadership, essential for successful sales and marketing professionals.

Assessment Criteria

Exam – Theory 40%
Project 40%
Assignment 20%

Qualification & Progression Options

This course leads to a level 6 award on the National Framework of Qualifications.

QQI (Quality & Qualifications Ireland) is the national awarding body for further education and training in Ireland.

NFQ Credit Value: 15 credits

Students who successfully complete this programme may use this Level 6 credit towards the QQI Major Business Award (6M4985). To view more Major Awards that this programme can lead to, please contact us directly or visit

Payment & Funding Options

Payment Options:

Payments can be made by EFT, PayPal or Stripe. If you need to pay by other forms of payment, please enquire with us and we can let you know if this is possible.

Funding Options:

Due to our experience and reputation, Optimum are part of many panels that provide funding opportunities to businesses in different sectors. Funding can range from 10% – 35% subsidy. Contact the Optimum Team for further information.

Enquire through our contact form here.

How to Apply

If you have any queries and require further information, we would be happy to chat to you. Contact us directly at or talk to our team at (01) 672 8628

Enquire through our contact form here.

Check out our upcoming public training programmes here.

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