Overview – This programme is designed to assist those who are seeking to effectively research their target markets and develop a marketing plan on a limited budget. This programme will demonstrate effective market research tools and techniques.
This course will also introduce participants to the key principles of marketing; demonstrate how these can be applied to improve marketing effectiveness and their organisations performance. Participants will gain an understanding of the basis of market segmentation and its effectiveness in meeting market demands. This will lead to increased awareness of the techniques, terminology and processes involved in developing marketing strategies.
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- Gain an in-depth understanding of marketing research
- Understand why it is necessary and the positive implications for a business.
- Be able to effectively use various methods of marketing research
- Develop knowledge of the Methods of Market Research – primary, secondary, qualitative, quantitative
- Understood the importance of the Marketing Mix
- Have the tools to analyse the marketing environment and understand market segmentation
- Examine price, promotional mix and distribution issues
- Gain an understanding of cost efficient marketing tools and techniques used to promote a small business
- Understand the key components of a Marketing Plan and the need to set specific and timed goals.
Frequently Asked Questions
Optimum Limited provides a wide range of business development, consultancy and training, accredited and non-accredited to companies across all industry sectors, whilst also offering client-specific and scheduled training programmes.
Since its establishment in 1990, Optimum has demonstrated a clear correlation between people development and the bottom line. This ethos has helped Optimum in establishing a portfolio of highly reputable clients in the private sector, state and local agencies, universities and professional bodies,nationally and internationally. As a preferred choice provider and partner to many of Ireland’s leading businesses, we have learned that the key to our success is putting their success first. Our focus is on building lasting partnerships that offer positive outcomes and an engaging and rewarding learning experience.
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This training workshop is ideal for entrepreneurs and business owners looking to gain a competitive edge by making data-driven decisions, as well as marketing and strategy professionals seeking to enhance their skills in market research and planning. Whether you’re starting a new venture or aiming to revitalise an existing business, this workshop will provide you with invaluable tools and insights to navigate the dynamic business landscape effectively.
Many of our courses are now available in a variety of classroom formats. All formats cover the same course content.
Live Virtual Online Classroom
Live lectures are delivered using Zoom (www.zoom.us) or MS Teams if requested. During these sessions, your tutors will use interactive learning elements to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their video and microphones so that they can ask questions and enhance peer to peer learning
Online courses can be accessed from any computer or laptop with an internet connection.
In-Person and Onsite Classroom
Optimum Limited can provide in-company onsite training if requested. If there is not a classroom available, Optimum can provide a training room in the HQ Office in Dublin.
Optimum can also provide training in hotels conference rooms or room hires if requested.
On Demand courses enable you to complete your course on your own time. Optimum have an e-learning platform called MyOptimum which includes a library of online on demand training programmes. This learning platform comprises of pre-recorded videos and interactive powerpoints followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.
This workshop will empower participants to harness the power of market research, enabling them to better understand customer needs, identify growth opportunities, and make strategic decisions that drive business success. By mastering market planning techniques, participants will be well-equipped to create actionable marketing strategies, optimise resource allocation, and ultimately achieve sustainable growth and profitability for their businesses.
Payments can be made by EFT, PayPal or Stripe. If you need to pay by other forms of payment, please enquire with us and we can let you know if this is possible.
Due to our experience and reputation, Optimum are part of many panels that provide funding opportunities to businesses in different sectors. Funding can range from 10% – 35% subsidy. Contact the Optimum Team for further information.
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