Fundamentals of Marketing

Overview – Creating sustainability and delivering growth is vital for any business. Therefore, finding and keeping business is one of the key success factors. This high impact training programme will explore the fundamentals of strategic marketing management and provide you with the tool set to develop a workable marketing plan that will help you drive the business forward with profitable outcomes.

You will gain valuable insights into practical marketing and promotional tools to grow sustain the business by exploring case studies of benchmarking companies with marketing excellence

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Take your career to the next level

Course Content

  • Introduction to marketing as a concept
  • Marketing tools and practices
  • Benefits of becoming a sustainable business
  • Market risks associated with sustainability initiatives.
  • Assessing Market opportunities – will your product or service sell.
  • Creating a Value Proposition
  • Identifying target markets and segments
  • Cost effective marketing on a shoestring.
  • Action Plans for implementation
  • How to use social media to engage with your customers.
  • Which Social Media Channels should you choose?
  • Eco-Responsibility and Eco-Efforts
  • Green Marketing strategies – third party affiliations
  • Responsibility and accountability

Frequently Asked Questions

Why should I choose Optimum Limited training?

Optimum Limited provides a wide range of business development, consultancy and training, accredited and non-accredited to companies across all industry sectors, whilst also offering client-specific and scheduled training programmes. 

Since its establishment in 1990, Optimum has demonstrated a clear correlation between people development and the bottom line. This ethos has helped Optimum in establishing a portfolio of highly reputable clients in the private sector, state and local agencies, universities and professional bodies,nationally and internationally. As a preferred choice provider and partner to many of Ireland’s leading businesses, we have learned that the key to our success is putting their success first. Our focus is on building lasting partnerships that offer positive outcomes and an engaging and rewarding learning experience. 

Check out our clients here

Who should apply for this course?

This programme is suited to participants of all experience levels, including beginners,  and those who wish to develop their marketing skills and strategies and in turn improve their company performance.

What study options are available for this course?

Many of our courses are now available in a variety of classroom formats. All formats cover the same course content.

Live Virtual Online Classroom

Live lectures are delivered using Zoom ( or MS Teams if requested. During these sessions, your tutors will use interactive learning elements to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their video and microphones so that they can ask questions and enhance peer to peer learning

Online courses can be accessed from any computer or laptop with an internet connection.

In-Person and Onsite Classroom

Optimum Limited can provide in-company onsite training if requested. If there is not a classroom available, Optimum can provide a training room in the HQ Office in Dublin.

Optimum can also provide training in hotels conference rooms or room hires if requested.

On Demand

On Demand courses enable you to complete your course on your own time. Optimum have an e-learning platform called MyOptimum which includes a library of online on demand training programmes. This learning platform comprises of  pre-recorded videos and interactive powerpoints followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.

How will this course benefit me?

This course will benefit you because marketing for business can lead to increased sales, enhanced brand awareness, and improved customer engagement and loyalty. It provides a competitive advantage by understanding the market and competitors better. Effective marketing strategies help businesses reach and connect with their target audience more effectively.

What are my payment and funding options?

Payment Options:

Payments can be made by EFT, PayPal or Stripe. If you need to pay by other forms of payment, please enquire with us and we can let you know if this is possible.

Funding Options:

Due to our experience and reputation, Optimum are part of many panels that provide funding opportunities to businesses in different sectors. Funding can range from 10% – 35% subsidy. Contact the Optimum Team for further information.

Enquire through our contact form here.

How do I apply?

If you have any queries and require further information, we would be happy to chat to you. Contact us directly at or talk to our team at (01) 672 8628

Enquire through our contact form here.

Check out our upcoming public training programmes here.

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