Digital Marketing QQI Level 5

Overview –The aim of this training programme is to empower individuals with a comprehensive understanding of the digital marketing landscape. By delving into the core principles and advanced strategies of online marketing, this course equips participants with the skills necessary to navigate the digital world effectively. Students will learn how to create and implement successful digital marketing campaigns, optimise online presence, and leverage data-driven insights for informed decision-making. Ultimately, the aim is to foster digital marketing experts who can drive business growth, enhance brand visibility, and adapt to the ever-changing digital ecosystem with confidence and proficiency.

QQI Course Code: Digital Marketing 5N1364

QQI Level 5

5 Days


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Module Breakdown

Fundamentals of Digital Marketing

This module delves into the distinctive features of the web as a powerful marketing medium. Participants will explore how the internet offers unique opportunities and challenges for businesses looking to promote their products and services. Participants will explore the essential concept of differentiating digital marketing from traditional marketing practices. By understanding the nuances that set these two approaches apart, learners will gain a solid foundation in the evolving landscape of marketing.

Digital Marketing Campaign Development

This module explores the sequential stages of a digital marketing campaign, including analysis, development, implementation, and control, providing a clear roadmap for success. It will also introduce participants to essential e-tools such as social media marketing, blogs, rich media, email marketing, search engine optimisation, and online advertising, and demonstrate how each contributes to effective digital marketing campaigns. Participants will be guided in evaluating the strengths and weaknesses of these diverse e-tools, empowering participants to make informed decisions when crafting your digital strategies

Digital Marketing Strategy and Implementation

This module provides participants with crucial knowledge to develop customised digital marketing campaigns, incorporating the use of e-tools. Participants will be able to evaluate the effectiveness of campaigns using analytical e-tools and plan a digital marketing campaign from inception to completion

Best Practice Finance

This module equips participants with the financial acumen necessary to turn their entrepreneurial vision into a viable reality. Covering topics ranging from startup funding options and financial forecasting to budgeting and managing cash flow, this module provides a comprehensive understanding of the financial aspects of business.

E-Tools and Implementation

This module offers participants a comprehensive understanding  to choose appropriate e-tools to implement a digital marketing strategy. Participants will be able to monitor digital marketing campaigns and use e-tools like web analytics, social media monitoring, and social bookmarking to measure their effectiveness.

Client Relationship Management

This module equips participants with a comprehensive set of skills and strategies for establishing and maintaining strong business-to-business relationships. In this module, participants will learn the art of effective communication, negotiation, and problem-solving to nurture client partnerships. We emphasize the importance of trust, transparency, and delivering exceptional value to clients throughout the customer lifecycle.

Find Out More – Frequently Asked Questions

Why Should I Choose Optimum Limited

Optimum Limited provides a wide range of business development, consultancy and training, accredited and non-accredited to companies across all industry sectors, whilst also offering client-specific and scheduled training programmes. 

Since its establishment in 1990, Optimum has demonstrated a clear correlation between people development and the bottom line. This ethos has helped Optimum in establishing a portfolio of highly reputable clients in the private sector, state and local agencies, universities and professional bodies,nationally and internationally. As a preferred choice provider and partner to many of Ireland’s leading businesses, we have learned that the key to our success is putting their success first. Our focus is on building lasting partnerships that offer positive outcomes and an engaging and rewarding learning experience. 

Check out our clients here

Who Should Apply

This course is ideally suitable for marketing professionals, entrepreneurs, recent graduates, small business owners, freelancers, e-commerce specialists, website administrators, job seekers, and anyone interested in gaining practical skills in digital marketing.

Entry Requirements

  • Level 4 or equivalent in a relevant subject area
  • Proficient in the English language
  • Basic IT Skills
  • Competent in self-directed learning

For more details on participation suitability of this course, check out our learner handbook (click here) or contact us directly at / (01) 672 8628

What Study Options Are Available

Many of our courses are now available in a variety of classroom formats. All formats cover the same course content.

Live Virtual Online Classroom

Live lectures are delivered using Zoom ( or MS Teams if requested. During these sessions, your tutors will use interactive learning elements to ensure an engaging learning experience. When appropriate, students will be encouraged to activate their video and microphones so that they can ask questions and enhance peer to peer learning

Online courses can be accessed from any computer or laptop with an internet connection.

In-Person and Onsite Classroom

Optimum Limited can provide in-company onsite training if requested. If there is not a classroom available, Optimum can provide a training room in the HQ Office in Dublin.

Optimum can also provide training in hotels conference rooms or room hires if requested.

On Demand

On Demand courses enable you to complete your course on your own time. Optimum have an e-learning platform called MyOptimum which includes a library of online on demand training programmes. This learning platform comprises of  pre-recorded videos and interactive powerpoints followed by activities designed to put the new information and concepts into practice through exercises, quizzes, forum participation and other activities.

How Will This Course Benefit Me

This QQI accredited course empowers individuals with practical digital marketing skills, enabling them to effectively promote businesses online, enhance career prospects, and stay competitive in the digital age.

Assessment Criteria

Project 50%
Portfolio 50%

Qualification & Progression Options

This course leads to a level 5 award on the National Framework of Qualifications.

QQI (Quality & Qualifications Ireland) is the national awarding body for further education and training in Ireland.

NFQ Credit Value: 15 credits

Students who successfully complete this programme may use this Level 5 credit towards the QQI Major E-Business Award (5M0828). To view more Major Awards that this programme can lead to, please contact us directly or visit

Payment & Funding Options

Payment Options:

Payments can be made by EFT, PayPal or Stripe. If you need to pay by other forms of payment, please enquire with us and we can let you know if this is possible.

Funding Options:

Due to our experience and reputation, Optimum are part of many panels that provide funding opportunities to businesses in different sectors. Funding can range from 10% – 35% subsidy. Contact the Optimum Team for further information.

Enquire through our contact form here.

How to Apply

If you have any queries and require further information, we would be happy to chat to you. Contact us directly at or talk to our team at (01) 672 8628

Enquire through our contact form here.

Check out our upcoming public training programmes here.

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