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Market Research and Planning Workshop – Live Virtual Zoom

May 29 @ 9:30 am12:30 pm

Training Course | Meeting | Market Research| Optimum

Why Choose Optimum?

As a preferred choice provider and partner to many of Ireland’s leading businesses, we have learned that the key to our success is putting your success first. Our commitment to quality is enhanced by the enthusiasm of our team and our recognition of the standards you set. We choose content that is relevant to the audience and support the goal of improving competence and confidence. We set criteria to define success and this provides a basis for measuring a return on investment.  This presentation skills workshop provides a unique, stimulating and enjoyable environment to ensure that each participant achieves their potential

Course Outline

Structure: Half Day | Live Virtual Classroom through Zoom 

Time: 9.30am – 12.30pm

Dates: Wednesday 29th of May 2024

Who Should Apply? This training workshop is ideal for entrepreneurs and business owners looking to gain a competitive edge by making data-driven decisions, as well as marketing and strategy professionals seeking to enhance their skills in market research and planning. Whether you’re starting a new venture or aiming to revitalise an existing business, this workshop will provide you with invaluable tools and insights to navigate the dynamic business landscape effectively.

What happens after when I buy a Ticket: You will receive a ticket receipt and a payment receipt once you have purchased your ticket. The Optimum support team will email you your Zoom meeting details to access the programme within 24 hours of this purchase. Please check your spam folder or contact hq@optimum.ie if you have not received your login details. 

Overview – This programme is designed to assist those who are seeking to effectively research their target markets and develop a marketing plan on a limited budget. This programme will demonstrate effective market research tools and techniques.

This course will also introduce participants to the key principles of marketing; demonstrate how these can be applied to improve marketing effectiveness and their organisations performance. Participants will gain an understanding of the basis of market segmentation and its effectiveness in meeting market demands. This will lead to increased awareness of the techniques, terminology and processes involved in developing marketing strategies.

Learning Objectives – 

  • Gain an in-depth understanding of marketing research
  • Understand why it is necessary and the positive implications for a business.
  • Be able to effectively use various methods of marketing research
  • Develop knowledge of the Methods of Market Research – primary, secondary, qualitative, quantitative
  • Understood the importance of the Marketing Mix
  • Have the tools to analyse the marketing environment and understand market segmentation
  • Examine price, promotional mix and distribution issues
  • Gain an understanding of cost efficient marketing tools and techniques used to promote a small business
  • Understand the key components of a Marketing Plan and the need to set specific and timed goals.



May 29
9:30 am – 12:30 pm
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Live Virtual Zoom Classroom


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